SUMMIT EDUCATION SERVICES TRANSITION FROM NICHE MARKET TO MASS MARKET
The report will present the results of the interview with the business owner, the primary research on the market of teaching and learning English, and finally, the primary research on the preference and expectations of the target customers of Summit when they want to expand to a mass market. The rep...
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| Format: | Theses and Dissertations |
| Language: | English |
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Khoa Quốc tế, ĐHQGHN
2019
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/67952 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
| Summary: | The report will present the results of the interview with the business owner, the primary research on the market of teaching and learning English, and finally, the primary research on the preference and expectations of the target customers of Summit when they want to expand to a mass market. The report then use the results of the research to give out some recommendations to the business, especially when it comes to marketing strategy. |
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