SUMMIT EDUCATION SERVICES TRANSITION FROM NICHE MARKET TO MASS MARKET

The report will present the results of the interview with the business owner, the primary research on the market of teaching and learning English, and finally, the primary research on the preference and expectations of the target customers of Summit when they want to expand to a mass market. The rep...

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Main Author:	Le, Ngoc Khanh
Other Authors:	Tran, Thi Bich Hanh
Format:	Theses and Dissertations
Language:	English
Published:	Khoa Quốc tế, ĐHQGHN 2019
Subjects:	Summit Education Services Summit Education Corporation mass market Niche market
Online Access:	http://repository.vnu.edu.vn/handle/VNU_123/67952
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Institution:	Vietnam National University, Hanoi
Language:	English

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spelling	oai:112.137.131.14:VNU_123-679522019-10-29T07:20:30Z SUMMIT EDUCATION SERVICES TRANSITION FROM NICHE MARKET TO MASS MARKET Le, Ngoc Khanh Tran, Thi Bich Hanh Summit Education Services Summit Education Corporation mass market Niche market The report will present the results of the interview with the business owner, the primary research on the market of teaching and learning English, and finally, the primary research on the preference and expectations of the target customers of Summit when they want to expand to a mass market. The report then use the results of the research to give out some recommendations to the business, especially when it comes to marketing strategy. 2019-10-29T07:20:30Z 2019-10-29T07:20:30Z 2018 Thesis http://repository.vnu.edu.vn/handle/VNU_123/67952 en application/pdf Khoa Quốc tế, ĐHQGHN
institution	Vietnam National University, Hanoi
building	VNU Library & Information Center
country	Vietnam
collection	VNU Digital Repository
language	English
topic	Summit Education Services Summit Education Corporation mass market Niche market
spellingShingle	Summit Education Services Summit Education Corporation mass market Niche market Le, Ngoc Khanh SUMMIT EDUCATION SERVICES TRANSITION FROM NICHE MARKET TO MASS MARKET
description	The report will present the results of the interview with the business owner, the primary research on the market of teaching and learning English, and finally, the primary research on the preference and expectations of the target customers of Summit when they want to expand to a mass market. The report then use the results of the research to give out some recommendations to the business, especially when it comes to marketing strategy.
author2	Tran, Thi Bich Hanh
author_facet	Tran, Thi Bich Hanh Le, Ngoc Khanh
format	Theses and Dissertations
author	Le, Ngoc Khanh
author_sort	Le, Ngoc Khanh
title	SUMMIT EDUCATION SERVICES TRANSITION FROM NICHE MARKET TO MASS MARKET
title_short	SUMMIT EDUCATION SERVICES TRANSITION FROM NICHE MARKET TO MASS MARKET
title_full	SUMMIT EDUCATION SERVICES TRANSITION FROM NICHE MARKET TO MASS MARKET
title_fullStr	SUMMIT EDUCATION SERVICES TRANSITION FROM NICHE MARKET TO MASS MARKET
title_full_unstemmed	SUMMIT EDUCATION SERVICES TRANSITION FROM NICHE MARKET TO MASS MARKET
title_sort	summit education services transition from niche market to mass market
publisher	Khoa Quốc tế, ĐHQGHN
publishDate	2019
url	http://repository.vnu.edu.vn/handle/VNU_123/67952
_version_	1680964821346942976

SUMMIT EDUCATION SERVICES TRANSITION FROM NICHE MARKET TO MASS MARKET

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