ASSESSMENT OF CUSTOMER SATISFACTION ON SERVICES QUALITY: THE CASE OF JOINT STOCK COMMERCIAL BANK FOR FOREIGN TRADE OF VIET NAM
Vietcombank decided to build the measure system of customer satisfaction by Net Promoter Score (NPS) with main purpose to manage and improve the customer services quality professionally day by day. Obviously, competitive advantages will belong to banks with the best customer services and satisfy ove...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
Khoa Quốc tế, ĐHQGHN
2019
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/68003 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
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