The effects of packaging attributes on Vietnamese consumers purchase intention

• Main Author: Hồ, Phương Hồng
• Other Authors: Kodo, Yokozawa ; Pham, Thi Lien
• Format: Theses
• Language: English
• Published: 2020
• Subjects: Quản trị kinh doanh ; Tiếp thị ; Marketing ; Hàng hóa > Bao bì ; Khách hàng; 658.8
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/70387
• Institution: Vietnam National University, Hanoi

This study aims to measure Vietnamese instant oats packaging and its influences on Vietnamese consumer’s buying intention. A quantitative research was conducted using an online survey to collect primary data for hypothesis testing. The questionnaire was transferred successfully to 147 respondents. T...