The effects of packaging attributes on Vietnamese consumers purchase intention
This study aims to measure Vietnamese instant oats packaging and its influences on Vietnamese consumer’s buying intention. A quantitative research was conducted using an online survey to collect primary data for hypothesis testing. The questionnaire was transferred successfully to 147 respondents. T...
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| Main Author: | |
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| Format: | Theses |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/70387 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |