Finding critical success factors for Thuong Long Join stock company in the period 2018-2022

• Main Author: Le, Hai Nam
• Other Authors: Tsan, Chia-chi
• Format: Theses and Dissertations
• Language: English
• Published: Khoa Quốc tế, ĐHQGHN 2020
• Subjects: critical success factors; Thuong Long Join stock company
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/89580
• Institution: Vietnam National University, Hanoi

This study researches about the company Thuong Long join stock company. What aspect the company should focus to compete with other competitors? There is lack of research about critical success factors for this industry in Vietnam. This study use mix research method which including case study and t test analysis. There are 22 cases was analyzed. The result showed that seven critical factors influencing the success of the company. Those factors are: Transportation management, Relationship marketing, Overall product quality, Upgrading staff competencies, New Product development, Reaction to customer needs, Manufacturing.