Marketing mix at JSC Trade and Tourism Au Viet

• المؤلف الرئيسي: Nguyen, Thi Minh Thu
• مؤلفون آخرون: Pham, Thi Lien
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: Khoa Quốc tế, ĐHQGHN 2020
• الموضوعات: Marketing mix; JSC Trade and Tourism Au Viet
• الوصول للمادة أونلاين: http://repository.vnu.edu.vn/handle/VNU_123/89589

The thesis systematizes the basic theoretical issues of marketing mix in tourism business, studies and evaluates the current situation of marketing activities at JSC Trade and Tourism Au Vietin the 2015 – 2017 period of time. The thesis utilizes research methods such as questionnaire survey method,...