Marketing mix at JSC Trade and Tourism Au Viet
The thesis systematizes the basic theoretical issues of marketing mix in tourism business, studies and evaluates the current situation of marketing activities at JSC Trade and Tourism Au Vietin the 2015 – 2017 period of time. The thesis utilizes research methods such as questionnaire survey method,...
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| Format: | Theses and Dissertations |
| Language: | English |
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Khoa Quốc tế, ĐHQGHN
2020
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/89589 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |