Completing the mixed marketing strategy at Viet A Commercial Joint = Hoàn thiện chiến lược marketing hỗn hợp tại ngân hàng TMCP Việt Á

• Main Author: Nguyễn, Thu Hằng
• Other Authors: Phạm, Văn Hồng
• Format: Theses and Dissertations
• Language: English
• Published: 2020
• Subjects: Chiến lược kinh doanh ; Marketing ; Ngân hàng ; Quản trị kinh doanh; 658.8
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/91712
• Institution: Vietnam National University, Hanoi

Systematizing the basic theoretical issues about mixed marketing strategy at VietABank. Evaluate the status of mixed Marketing Strategy at VietABank. Proposing a number of solutions on the mixed marketing strategy of VietABank and helping the bank have the advantages of products, services, competi...