Determinants of vietnamese consumers’ intention to Purchase reusable plastic products

• Main Author: Bui, Le Thuy Linh
• Other Authors: Doan, Thu Trang
• Format: Final Year Project (FPY)
• Language: English
• Published: 2020
• Subjects: Business Administration; Consumer behavior
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/95160
• Institution: Vietnam National University, Hanoi

The increasing of plastic waste has reached crisis level and it caused significant environmental damage. The reduction of plastic waste therefore become a very serious problem of not only Vietnam but also all the world. Vietnamese people recently seem to be more aware of the negative effects when using plastic products especially single-use plastic products. Reusable plastic products are considered as a solution for people to reduce the use of single-use plastic and also reduce the plastic waste to environment. This study using the Theory of Planned Behavior (TPB) to investigate the determinants of Vietnamese consumers’ intention to purchase reusable plastic products. A questionnaire including demographic questions, attitude, subjective norms, perceived behavioral control, environmental concern, price concern, and inconvenience was developed and distributed to 150 people. The finding shows that attitude and environmental concern are two main factors that affecting consumers’ purchase intention. In addition, the relationship between attitude and purchase intention is stronger with lower concern. Besides, the relationship between environmental concern and purchase intention will be strengthened with lower price concern and less inconvenience. Meanwhile, the study proved that subjective norms and perceived behavioral control have no effect on purchase intention of reusable plastic products