Application of Machine Learning to predict the success of Telemarketing

• Main Author: Dao, Ly Na
• Other Authors: Tran, Duc Quynh
• Format: Final Year Project
• Language: English
• Published: H. : ĐHQGHN 2020
• Subjects: Application of Machine Learning; Telemarketing
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/98448
• Institution: Vietnam National University, Hanoi

The purpose of the thesis research is to use some methods in Machine Learning to solve the predictive problem of the success of phone marketing calls. The stratified customer has a history of transactions and has been part of a phone marketing campaign. Based on the outputs of the marketing they acc...