Graduation Project Applying KANO method to determine customers' needs “ The case of Moon Design Co., Ltd

• المؤلف الرئيسي: Duong, Thi Minh Nguyet
• مؤلفون آخرون: Doan, Thu Trang
• التنسيق: Final Year Project
• اللغة: English
• منشور في: H. : ĐHQGHN 2020
• الموضوعات: Architectural service; Customer satisfaction; Kano model; Moon Design Company
• الوصول للمادة أونلاين: http://repository.vnu.edu.vn/handle/VNU_123/98536

The main purpose of this study is applying Kano model to identify determinants of customer satisfaction in architectural service industry, especially in the case of Moon Design Company - an architectural service firm based in Danang city. One of the reasons for me to conduct this research is that th...