Impact of corporate social responsibility on customer loyalty behaviors: evidence from Vietnam

• المؤلف الرئيسي: Ngo, Thanh Thanh Huyen
• مؤلفون آخرون: Tran, Thi Bich Hanh
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2020
• الموضوعات: 658.8343
• الوصول للمادة أونلاين: http://repository.vnu.edu.vn/handle/VNU_123/99408

The study investigated how corporate social responsibility (CSR) performance including towards society, environment and stakeholders affect brand likeability and relational switching cost. Concurrently, the relationship between brand likeability and relational switching cost and customer loyalty beh...