Impact of corporate social responsibility on customer loyalty behaviors: evidence from Vietnam
The study investigated how corporate social responsibility (CSR) performance including towards society, environment and stakeholders affect brand likeability and relational switching cost. Concurrently, the relationship between brand likeability and relational switching cost and customer loyalty beh...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/99408 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |