Thailand’s Low-Cost Carrier Airline Industry: Is the Services Marketing Mix the Elixir for Economic Growth and Prosperity?
In 2017, low-cost carrier (LCC) airlines consistently grew at a faster pace compared to the world’s average growth. In 2017, LCCs carried an estimated 1.2 billion passengers and accounted for approximately 30% of the world’s total scheduled passengers. In Southeast Asia, passenger traffic grew by ap...
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| Main Authors: | , |
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| Format: | text |
| Published: |
Animo Repository
2018
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/apssr/vol18/iss2/6 https://animorepository.dlsu.edu.ph/context/apssr/article/1166/viewcontent/RA_205.pdf |
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| Institution: | De La Salle University |