Thailand’s Low-Cost Carrier Airline Industry: Is the Services Marketing Mix the Elixir for Economic Growth and Prosperity?

• Main Authors: Srisook, Phoom, Panjakajornsak, Vinai
• Format: text
• Published: Animo Repository 2018
• Subjects: 7Ps; competitiveness; competitive advantage; service quality; Thailand 4.0
• Online Access: https://animorepository.dlsu.edu.ph/apssr/vol18/iss2/6; https://animorepository.dlsu.edu.ph/context/apssr/article/1166/viewcontent/RA_205.pdf
• Institution: De La Salle University

In 2017, low-cost carrier (LCC) airlines consistently grew at a faster pace compared to the world’s average growth. In 2017, LCCs carried an estimated 1.2 billion passengers and accounted for approximately 30% of the world’s total scheduled passengers. In Southeast Asia, passenger traffic grew by ap...