Green Behavior and Generation: A Multi-Group Analysis Using Structural Equation Modeling
The purpose of this research is to investigate the difference between generations X and Y in terms of green behavior operationalized as an intention to buy green products (INT). The study was based on two cross-sectional samples—one for generation X (N=397) and one for generation Y (N=685). Model te...
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| Format: | text |
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Animo Repository
2019
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| Online Access: | https://animorepository.dlsu.edu.ph/apssr/vol19/iss1/2 https://animorepository.dlsu.edu.ph/context/apssr/article/1198/viewcontent/aRA_201.pdf |
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| Institution: | De La Salle University |