Are you “in” or are you “out”?: Impact of FoMO (Fear of Missing Out) on Generation Z’s Masstige- brand Apparel Consumption
This research explored the effect of fear of missing out (FoMO) on Generation Z’s consumption behavior of masstige brand apparel. Partial least squares – structural equation modeling was used in this study. This study used random sampling to select 307 respondents in the target age group of 16–27 fr...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | text |
| Published: |
Animo Repository
2020
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/apssr/vol20/iss2/10 https://animorepository.dlsu.edu.ph/context/apssr/article/1305/viewcontent/RA_209_20revised.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |