The effect of FoMO on generation Zs consumption behavior of Masstige Brand Apparel

The purpose of this research is to investigate the effect of Fear of Missing Out (FoMO) on Generation Zs consumption behavior of masstige brand apparels. Partial least squares structural equation modeling was used in this study. The conceptual model adopts the integrated theoretical model of Hagger...

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Bibliographic Details
Main Author: Saavedra, Carlo Miguel
Format: text
Language:English
Published: Animo Repository 2018
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5599
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Institution: De La Salle University
Language: English