The effect of FoMO on generation Zs consumption behavior of Masstige Brand Apparel
The purpose of this research is to investigate the effect of Fear of Missing Out (FoMO) on Generation Zs consumption behavior of masstige brand apparels. Partial least squares structural equation modeling was used in this study. The conceptual model adopts the integrated theoretical model of Hagger...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2018
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5599 |
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| Institution: | De La Salle University |
| Language: | English |
