Are you “in” or are you “out”?: Impact of FoMO (Fear of Missing Out) on Generation Z’s Masstige- brand Apparel Consumption

This research explored the effect of fear of missing out (FoMO) on Generation Z’s consumption behavior of masstige brand apparel. Partial least squares – structural equation modeling was used in this study. This study used random sampling to select 307 respondents in the target age group of 16–27 fr...

Full description

Saved in:
Bibliographic Details
Main Authors: Saavedra, Carlo Miguel C., Bautista, Reynaldo A., Jr.
Format: text
Published: Animo Repository 2020
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/apssr/vol20/iss2/10
https://animorepository.dlsu.edu.ph/context/apssr/article/1305/viewcontent/RA_209_20revised.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: De La Salle University

Similar Items