The Interrelationships of Economic Experiential Value, Emotions, Satisfaction, Loyalty, and Intention to Recommend: Evidence From Attendees of Angeles City’s Sisig Fiesta

• Main Author: Lacap, Jean Paolo G.
• Format: text
• Published: Animo Repository 2020
• Subjects: experiential value; consumer return on investment; emotions; satisfaction; loyalty; intention to recommend; food-related event
• Online Access: https://animorepository.dlsu.edu.ph/apssr/vol20/iss1/8; https://animorepository.dlsu.edu.ph/context/apssr/article/1284/viewcontent/RA_207.pdf
• Institution: De La Salle University

The study aims to explore how economic experiential value, measured through consumer return on investment (CROI), affects attendees’ emotions, and these emotions affect their level of satisfaction. Moreover, the present study also examines how satisfaction influences attendees’ loyalty and their int...