The Interrelationships of Economic Experiential Value, Emotions, Satisfaction, Loyalty, and Intention to Recommend: Evidence From Attendees of Angeles City’s Sisig Fiesta
The study aims to explore how economic experiential value, measured through consumer return on investment (CROI), affects attendees’ emotions, and these emotions affect their level of satisfaction. Moreover, the present study also examines how satisfaction influences attendees’ loyalty and their int...
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| Format: | text |
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Animo Repository
2020
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| Online Access: | https://animorepository.dlsu.edu.ph/apssr/vol20/iss1/8 https://animorepository.dlsu.edu.ph/context/apssr/article/1284/viewcontent/RA_207.pdf |
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| Institution: | De La Salle University |