The impact of camaderie on customer satisfaction and loyalty in the hotel industry

• 主要作者: TAN, Huiping Josephine
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2018
• 主題: Camaraderie; emotional satisfaction; service loyalty; hotel; Hospitality Administration and Management; Organizational Behavior and Theory
• 在線閱讀: https://ink.library.smu.edu.sg/etd_coll/188; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1188&context=etd_coll
• 機構: Singapore Management University

In the hotel industry, the relationship between customer satisfaction and loyalty has always been ambiguous, as a satisfied hotel guest may not necessarily be loyal. Loyalty is of greater interest to the hotel industry as it translates to more business opportunities. The primary purpose of this stud...