The impact of camaderie on customer satisfaction and loyalty in the hotel industry

In the hotel industry, the relationship between customer satisfaction and loyalty has always been ambiguous, as a satisfied hotel guest may not necessarily be loyal. Loyalty is of greater interest to the hotel industry as it translates to more business opportunities. The primary purpose of this stud...

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Bibliographic Details
Main Author: TAN, Huiping Josephine
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
Online Access:https://ink.library.smu.edu.sg/etd_coll/188
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1188&context=etd_coll
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Institution: Singapore Management University
Language: English