The impact of camaderie on customer satisfaction and loyalty in the hotel industry
In the hotel industry, the relationship between customer satisfaction and loyalty has always been ambiguous, as a satisfied hotel guest may not necessarily be loyal. Loyalty is of greater interest to the hotel industry as it translates to more business opportunities. The primary purpose of this stud...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2018
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/188 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1188&context=etd_coll |
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| Institution: | Singapore Management University |
| Language: | English |