Dimensions of Night Market Visit Experience of International Tourists: An Analysis of Google Reviews of Night Markets in Phuket, Thailand

This study attempts to analyze the dimensions of the night market visit experience of international tourists. Based on a two-step analysis of 13,833 Google review comments collected for the nine most popular night markets in Phuket, two key dimensions—market experience and food experience—were ident...

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Bibliographic Details
Main Authors: Kalnaovakul, Kanapot, Promsivapallop, Pornpisanu
Format: text
Published: Animo Repository 2021
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Online Access:https://animorepository.dlsu.edu.ph/apssr/vol21/iss3/6
https://animorepository.dlsu.edu.ph/context/apssr/article/1386/viewcontent/RA_205.pdf
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Institution: De La Salle University
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