Constructing a Destination Gestalt Model: Brand Gestalt, Brand Attitude, and Revisit Intention

• Main Authors: Walean, Ronny H., Wullur, Lies, Mandagi, Deske W.
• Format: text
• Published: Animo Repository 2023
• Subjects: brand gestalt; brand story; brand sensescape; brand attitude; revisit intention
• Online Access: https://animorepository.dlsu.edu.ph/apssr/vol23/iss1/9; https://animorepository.dlsu.edu.ph/context/apssr/article/1489/viewcontent/RA_208.pdf
• Institution: De La Salle University

This study proposes and tests a structural model that integrates brand gestalt, brand attitude, and revisit intention in the context of tourism destinations. Specifically, the study investigated the influences of 4S brand gestalt dimensions (i.e., story, sensescape, servicescape, and stakeholder) on...