Constructing a Destination Gestalt Model: Brand Gestalt, Brand Attitude, and Revisit Intention
This study proposes and tests a structural model that integrates brand gestalt, brand attitude, and revisit intention in the context of tourism destinations. Specifically, the study investigated the influences of 4S brand gestalt dimensions (i.e., story, sensescape, servicescape, and stakeholder) on...
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| Main Authors: | , , |
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| Format: | text |
| Published: |
Animo Repository
2023
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/apssr/vol23/iss1/9 https://animorepository.dlsu.edu.ph/context/apssr/article/1489/viewcontent/RA_208.pdf |
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| Institution: | De La Salle University |