Featuring models with colors in a Skin White advertisement: What’s good and bad?

• Main Authors: Abating, Edward Maurice G., Malilay, Kim Asthrid S., Vicuña, Alisha Margarette Ingrid B.
• Format: text
• Published: Animo Repository 2022
• Subjects: advertisement; brand image theory; comments; identity theory; social identity theory; Social and Behavioral Sciences
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2022/paper_mps/9
• Institution: De La Salle University

Acceptance of beauty diversity has become an emphasis in a progressing society that still widely embraces a more popular culture of consuming skin whitening products in the Philippines. On why Filipinos have stagnant skin color preference, traces of this consumer behavior and attitude due to extrins...