Why i love this online game: The MMORPG stickiness factor

Why i love this online game: The MMORPG stickiness factor

ICIS 2008 Proceedings - Twenty Ninth International Conference on Information Systems

Saved in:
Bibliographic Details
Main Authors: Chang, K.T.-T., Koh, A.T.-T., Low, B.Y.-Y., Onghanseng, D.J.S., Tanoto, K., Thuong Thuong, T.S.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2013
Subjects:
Loyalty
MMORPG
Social Identity Theory
Theory of Reasoned Action
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42692
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/42692

Similar Items