The Determinants of Monetary Value of Virtual Goods: An Empirical Study for a Cross-section of MMORPGs

This study investigates the monetary value of virtual goods in the context of 24 most popular massively multiplayer online role-playing games (MMORPGs). Building on classic economic theory, we approach this issue through a combination of experimentation and cross-sectional time series data analysis....

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Bibliographic Details
Main Authors: QIU-HONG WANG, Mayer-Schonberger, Viktor, YANG, Xue
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/3220
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Institution: Singapore Management University
Language: English