The Determinants of Monetary Value of Virtual Goods: An Empirical Study for a Cross-section of MMORPGs

This study investigates the monetary value of virtual goods in the context of 24 most popular massively multiplayer online role-playing games (MMORPGs). Building on classic economic theory, we approach this issue through a combination of experimentation and cross-sectional time series data analysis....

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Main Authors: QIU-HONG WANG, Mayer-Schonberger, Viktor, YANG, Xue
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
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Online Access:https://ink.library.smu.edu.sg/sis_research/3220
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Institution: Singapore Management University
Language: English
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spelling sg-smu-ink.sis_research-42222016-09-23T01:42:11Z The Determinants of Monetary Value of Virtual Goods: An Empirical Study for a Cross-section of MMORPGs QIU-HONG WANG, Mayer-Schonberger, Viktor YANG, Xue This study investigates the monetary value of virtual goods in the context of 24 most popular massively multiplayer online role-playing games (MMORPGs). Building on classic economic theory, we approach this issue through a combination of experimentation and cross-sectional time series data analysis. Our findings suggest that more intensive social networking and flatter social hierarchical structures are associated with lower monetary value of virtual goods across various MMORPGs. Instead, a larger base of active users increases the potential demand and thus the monetary value of virtual goods in the short run. A steeper social hierarchical structure further strengthens the effect. The implication is that social networking and hierarchical structure can be two effective angles for game developers or policy makers to address the issue of real-money trading of virtual goods. 2013-07-01T07:00:00Z text https://ink.library.smu.edu.sg/sis_research/3220 info:doi/10.1007/s10796-011-9339-4 Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Massively multiplayer online role playing game (MMORPG) Virtual world Real-money trading Computer Sciences E-Commerce
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Massively multiplayer online role playing game (MMORPG)
Virtual world
Real-money trading
Computer Sciences
E-Commerce
spellingShingle Massively multiplayer online role playing game (MMORPG)
Virtual world
Real-money trading
Computer Sciences
E-Commerce
QIU-HONG WANG,
Mayer-Schonberger, Viktor
YANG, Xue
The Determinants of Monetary Value of Virtual Goods: An Empirical Study for a Cross-section of MMORPGs
description This study investigates the monetary value of virtual goods in the context of 24 most popular massively multiplayer online role-playing games (MMORPGs). Building on classic economic theory, we approach this issue through a combination of experimentation and cross-sectional time series data analysis. Our findings suggest that more intensive social networking and flatter social hierarchical structures are associated with lower monetary value of virtual goods across various MMORPGs. Instead, a larger base of active users increases the potential demand and thus the monetary value of virtual goods in the short run. A steeper social hierarchical structure further strengthens the effect. The implication is that social networking and hierarchical structure can be two effective angles for game developers or policy makers to address the issue of real-money trading of virtual goods.
format text
author QIU-HONG WANG,
Mayer-Schonberger, Viktor
YANG, Xue
author_facet QIU-HONG WANG,
Mayer-Schonberger, Viktor
YANG, Xue
author_sort QIU-HONG WANG,
title The Determinants of Monetary Value of Virtual Goods: An Empirical Study for a Cross-section of MMORPGs
title_short The Determinants of Monetary Value of Virtual Goods: An Empirical Study for a Cross-section of MMORPGs
title_full The Determinants of Monetary Value of Virtual Goods: An Empirical Study for a Cross-section of MMORPGs
title_fullStr The Determinants of Monetary Value of Virtual Goods: An Empirical Study for a Cross-section of MMORPGs
title_full_unstemmed The Determinants of Monetary Value of Virtual Goods: An Empirical Study for a Cross-section of MMORPGs
title_sort determinants of monetary value of virtual goods: an empirical study for a cross-section of mmorpgs
publisher Institutional Knowledge at Singapore Management University
publishDate 2013
url https://ink.library.smu.edu.sg/sis_research/3220
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