The Determinants of Monetary Value of Virtual Goods: An Empirical Study for a Cross-section of MMORPGs

This study investigates the monetary value of virtual goods in the context of 24 most popular massively multiplayer online role-playing games (MMORPGs). Building on classic economic theory, we approach this issue through a combination of experimentation and cross-sectional time series data analysis....

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Main Authors: QIU-HONG WANG, Mayer-Schonberger, Viktor, YANG, Xue
格式: text
語言:English
出版: Institutional Knowledge at Singapore Management University 2013
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在線閱讀:https://ink.library.smu.edu.sg/sis_research/3220
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