Why i love this online game: The MMORPG stickiness factor

• Main Authors: Chang, K.T.-T., Koh, A.T.-T., Low, B.Y.-Y., Onghanseng, D.J.S., Tanoto, K., Thuong Thuong, T.S.
• 其他作者: INFORMATION SYSTEMS
• 格式: Conference or Workshop Item
• 出版: 2013
• 主題: Loyalty; MMORPG; Social Identity Theory; Theory of Reasoned Action
• 在線閱讀: http://scholarbank.nus.edu.sg/handle/10635/42692

ICIS 2008 Proceedings - Twenty Ninth International Conference on Information Systems