Why i love this online game: The MMORPG stickiness factor

Why i love this online game: The MMORPG stickiness factor

ICIS 2008 Proceedings - Twenty Ninth International Conference on Information Systems

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Bibliographic Details
Main Authors: Chang, K.T.-T., Koh, A.T.-T., Low, B.Y.-Y., Onghanseng, D.J.S., Tanoto, K., Thuong Thuong, T.S.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2013
Subjects:
Loyalty
MMORPG
Social Identity Theory
Theory of Reasoned Action
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42692
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Institution: National University of Singapore
id sg-nus-scholar.10635-42692
record_format dspace
spelling sg-nus-scholar.10635-426922015-01-05T23:58:47Z Why i love this online game: The MMORPG stickiness factor Chang, K.T.-T. Koh, A.T.-T. Low, B.Y.-Y. Onghanseng, D.J.S. Tanoto, K. Thuong Thuong, T.S. INFORMATION SYSTEMS Loyalty MMORPG Social Identity Theory Theory of Reasoned Action ICIS 2008 Proceedings - Twenty Ninth International Conference on Information Systems 2013-07-11T10:15:45Z 2013-07-11T10:15:45Z 2008 Conference Paper Chang, K.T.-T.,Koh, A.T.-T.,Low, B.Y.-Y.,Onghanseng, D.J.S.,Tanoto, K.,Thuong Thuong, T.S. (2008). Why i love this online game: The MMORPG stickiness factor. ICIS 2008 Proceedings - Twenty Ninth International Conference on Information Systems. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/42692 NOT_IN_WOS Scopus
institution National University of Singapore
building NUS Library
country Singapore
collection ScholarBank@NUS
topic Loyalty
MMORPG
Social Identity Theory
Theory of Reasoned Action
spellingShingle Loyalty
MMORPG
Social Identity Theory
Theory of Reasoned Action
Chang, K.T.-T.
Koh, A.T.-T.
Low, B.Y.-Y.
Onghanseng, D.J.S.
Tanoto, K.
Thuong Thuong, T.S.
Why i love this online game: The MMORPG stickiness factor
description ICIS 2008 Proceedings - Twenty Ninth International Conference on Information Systems
author2 INFORMATION SYSTEMS
author_facet INFORMATION SYSTEMS
Chang, K.T.-T.
Koh, A.T.-T.
Low, B.Y.-Y.
Onghanseng, D.J.S.
Tanoto, K.
Thuong Thuong, T.S.
format Conference or Workshop Item
author Chang, K.T.-T.
Koh, A.T.-T.
Low, B.Y.-Y.
Onghanseng, D.J.S.
Tanoto, K.
Thuong Thuong, T.S.
author_sort Chang, K.T.-T.
title Why i love this online game: The MMORPG stickiness factor
title_short Why i love this online game: The MMORPG stickiness factor
title_full Why i love this online game: The MMORPG stickiness factor
title_fullStr Why i love this online game: The MMORPG stickiness factor
title_full_unstemmed Why i love this online game: The MMORPG stickiness factor
title_sort why i love this online game: the mmorpg stickiness factor
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/42692
_version_ 1681082659191652352

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