Sining

• Main Authors: Contado, Robert James Q., Coo, Ashley Francine C., Loa, Jezica Jenelle C., Tumbaga, John Gabriel L.
• Format: text
• Published: Animo Repository 2022
• Subjects: apparel; designs; local artists; culture; Business
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2022/bus_plan/3; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1026&context=conf_shsrescon
• Institution: De La Salle University

Society. The main focus of any social enterprise is helping society. Sining, a corporation that started up its business in 2021, advocates the local heritage of the Philippines through its apparel. It aims to help local Filipino artists gain the recognition they deserve and receive the support they need to earn a living. Additionally, its products are supporting local artists by commissioning them for their artwork, as well as promoting Philippine culture through its designs. Sining has 5 executives who have exemplary leadership, strategizing, and computing skills; the Chief Executive Officer makes the final decision; the Associate Chief Executive Officer provides recommendations; the Chief Executive Secretary accomplishes the drafting of documents; the Chief Finance Officer manages the finances and accounting; the Chief Marketing Officer oversees the advertisement of products. Each of the 5 stockholders would obtain 20% of the company’s shares as they provided a total of 24,000 pesos for the starting capital of the company. These funds were invested across the product development and marketing and operations that was spent 4,400 pesos on commissioned local artists and a sum of 9,998 pesos for the development and production. This costs a total of 14,398 pesos for the product development. For marketing, the company spent a total of 759 pesos on its packaging materials. The product “ARCHI” was inspired by the envisioning of an array of street styles found throughout the country while “NOLI” was inspired by the visuals of Filipino comics back in the 90s. The price of “ARCHI” is 419 and 449 pesos while “NOLI” is 499 and 529 pesos. This was concluded by considering the internal factors that affect the price. In selling the product, Sining has used various social media and sites; from Facebook and Instagram to Jotform which is mainly used for its advertising and promotion.