Factors Influencing Smartphone Purchase Intention: A Study Among Filipino Generation Z Within the National Capital Region

• Main Authors: Briones, Margaret Natalie V., Evangelista, Eliza Anne B., Go, Aljohn Emmanuel Y., Sy, Karyl Christine L.
• Format: text
• Published: Animo Repository 2022
• Subjects: smartphone; purchasing intention; consumer behavior; Filipino Generation Z within the National Capital Region; Business
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2022/bus_research/9; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1051&context=conf_shsrescon
• Institution: De La Salle University

As we progress into the digital era, smartphones have become increasingly important and integrated into our daily lives. The unanticipated shift to an online setting brought upon by the COVID-19 pandemic raised technology’s significance in education, causing Generation Z’s to consider purchasing sma...