The Rise of Dough: Mid-Pandemic Baked Desserts Startups

• Main Authors: Beltran, Nicole Cammylle A., Ferrer, Juliana Andrea S., Orencia, Asti Alfonso B., Tan, Mary Charlene Nicole C., Canlas, Godwin Boan A.
• Format: text
• Published: Animo Repository 2021
• Subjects: baked desserts startups; online businesses; COVID-19 pandemic; consumers; entrepreneurs
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2021/paper_ebo/1; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1688/viewcontent/Beltran_et_al.pdf
• Institution: De La Salle University

Since the Philippines implemented the COVID-19 community quarantine, many Filipinos either lost their jobs or stopped going to work. Due to lack of a stable income source, many Filipinos resorted to selling various items, including baked goods, via online platforms. This study aimed to explore the p...