BEYOND CLOTHING

• Main Authors: Andrade, Pia Marie A., Cedro, Carl Daniel P., Crespo, Jose Lorenzo Pablo B., Goñe, Stephanie Louise D., Mallari, Nyanna Dominique S., Zapanta, Lyan M.
• Format: text
• Published: Animo Repository 2021
• Subjects: sole proprietorship; athletic apparel; shirts; shorts; digital marketing
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2021/bus_plan/3; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1728/viewcontent/Beyond_Clothing.pdf
• Institution: De La Salle University

BEYOND CLOTHING, a sole proprietorship business formed in February 2020 by Pia Andrade, officially started operations in November 2020 with the mission to provide athletic apparel to Generation Y and Generation Z residing in Region IV-A as they want to help promote healthy lifestyles. BEYOND CLOTHING offered athletic Coolpass fabric shirts priced at Php 400.00 which are available in five sizes and four colors as their flagship product. They diversified into athletic Taslan shorts priced at Php 349.00, which are available in two sizes and two colors. BEYOND CLOTHING entered the athletic apparel market using the market penetration pricing strategy. BEYOND CLOTHING used digital marketing in advertising their products. Both their flagship product and their product diversification, featuring designs made and owned by BEYOND CLOTHING, are comfortable and durable. The strengths of BEYOND CLOTHING that set it apart from its competitors are its products’ durability and features, their meet-up and delivery services, their efficient teamwork, their good supplier relationship and inventory management, and their effective advertising. A total of 120 shirts were produced by the business with a start-up capital of Php 30,000.00 sourced from the owner and the managers. As their break-even was reached, BEYOND CLOTHING allocated Php 3,800.00 for their product diversification. BEYOND CLOTHING will continue its operations after graduating at the end of the academic year.