FILO: For and by the Filipinos

• Main Authors: Barretto, Alonzo Joaquin T., Gasangue, Ofelia, Maglanque, Aaron P., Romulo, Jami Chriseline B.
• Format: text
• Published: Animo Repository 2021
• Subjects: sustainable alternatives; Philippine indigenous materials; Bicol artisans; coir and abaca animal planters; coconut
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2021/bus_plan/5; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1730/viewcontent/FILO__For_and_by_the_Filipinos.pdf
• Institution: De La Salle University

Striving to uplift the local artistry and replace plastic products in the home and decor industry through the use of sustainable alternatives, FILO, a Laguna-based home and decor business, officially launched in November 2020 through social media. The venture has adopted Bicol artisan-made coir and abaca animal planters. The business exists and envisions fostering a sustainable future through instilling environmental awareness and promoting Philippine indigenous materials and local artisans to the market. The sole proprietorship, operating under the leadership of Mr. Alonzo Barretto with its key management personnel: Ms. Ofelia Gasangue, Mr. Aaron Maglanque, and Ms. Jami Romulo, is armed with their business skills, adaptability, and dynamics; the team has contributed significantly to ensuring the venture's effective and efficient business operations. Throughout the years, an increasing trend is seen in the sales of the gardening industry. Despite this increase, major established competitors, such as Ennoble and Fig & Vine, have dominated the market with their high-priced, wide array of products. However, FILO's edge remains its mission and pricing strategy. It significantly targets plant enthusiasts, individuals leading a sustainable lifestyle, or gardening entrants with its considerably lower pricing scheme. The initial capital of the business amounted to PHP 35,750.00, inclusive of product development and operating expenses, which the partner-entrepreneur equally contributed. The business intends to divide the income equally to the investors when the venture desists to exist.