FILO: For and by the Filipinos

Striving to uplift the local artistry and replace plastic products in the home and decor industry through the use of sustainable alternatives, FILO, a Laguna-based home and decor business, officially launched in November 2020 through social media. The venture has adopted Bicol artisan-made coir and...

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Main Authors: Barretto, Alonzo Joaquin T., Gasangue, Ofelia, Maglanque, Aaron P., Romulo, Jami Chriseline B.
Format: text
Published: Animo Repository 2021
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Online Access:https://animorepository.dlsu.edu.ph/conf_shsrescon/2021/bus_plan/5
https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1730/viewcontent/FILO__For_and_by_the_Filipinos.pdf
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Institution: De La Salle University
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spelling oai:animorepository.dlsu.edu.ph:conf_shsrescon-17302023-08-28T08:03:19Z FILO: For and by the Filipinos Barretto, Alonzo Joaquin T. Gasangue, Ofelia Maglanque, Aaron P. Romulo, Jami Chriseline B. Striving to uplift the local artistry and replace plastic products in the home and decor industry through the use of sustainable alternatives, FILO, a Laguna-based home and decor business, officially launched in November 2020 through social media. The venture has adopted Bicol artisan-made coir and abaca animal planters. The business exists and envisions fostering a sustainable future through instilling environmental awareness and promoting Philippine indigenous materials and local artisans to the market. The sole proprietorship, operating under the leadership of Mr. Alonzo Barretto with its key management personnel: Ms. Ofelia Gasangue, Mr. Aaron Maglanque, and Ms. Jami Romulo, is armed with their business skills, adaptability, and dynamics; the team has contributed significantly to ensuring the venture's effective and efficient business operations. Throughout the years, an increasing trend is seen in the sales of the gardening industry. Despite this increase, major established competitors, such as Ennoble and Fig & Vine, have dominated the market with their high-priced, wide array of products. However, FILO's edge remains its mission and pricing strategy. It significantly targets plant enthusiasts, individuals leading a sustainable lifestyle, or gardening entrants with its considerably lower pricing scheme. The initial capital of the business amounted to PHP 35,750.00, inclusive of product development and operating expenses, which the partner-entrepreneur equally contributed. The business intends to divide the income equally to the investors when the venture desists to exist. 2021-04-30T17:15:00Z text application/pdf https://animorepository.dlsu.edu.ph/conf_shsrescon/2021/bus_plan/5 https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1730/viewcontent/FILO__For_and_by_the_Filipinos.pdf DLSU Senior High School Research Congress Animo Repository sustainable alternatives Philippine indigenous materials Bicol artisans coir and abaca animal planters coconut
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
topic sustainable alternatives
Philippine indigenous materials
Bicol artisans
coir and abaca animal planters
coconut
spellingShingle sustainable alternatives
Philippine indigenous materials
Bicol artisans
coir and abaca animal planters
coconut
Barretto, Alonzo Joaquin T.
Gasangue, Ofelia
Maglanque, Aaron P.
Romulo, Jami Chriseline B.
FILO: For and by the Filipinos
description Striving to uplift the local artistry and replace plastic products in the home and decor industry through the use of sustainable alternatives, FILO, a Laguna-based home and decor business, officially launched in November 2020 through social media. The venture has adopted Bicol artisan-made coir and abaca animal planters. The business exists and envisions fostering a sustainable future through instilling environmental awareness and promoting Philippine indigenous materials and local artisans to the market. The sole proprietorship, operating under the leadership of Mr. Alonzo Barretto with its key management personnel: Ms. Ofelia Gasangue, Mr. Aaron Maglanque, and Ms. Jami Romulo, is armed with their business skills, adaptability, and dynamics; the team has contributed significantly to ensuring the venture's effective and efficient business operations. Throughout the years, an increasing trend is seen in the sales of the gardening industry. Despite this increase, major established competitors, such as Ennoble and Fig & Vine, have dominated the market with their high-priced, wide array of products. However, FILO's edge remains its mission and pricing strategy. It significantly targets plant enthusiasts, individuals leading a sustainable lifestyle, or gardening entrants with its considerably lower pricing scheme. The initial capital of the business amounted to PHP 35,750.00, inclusive of product development and operating expenses, which the partner-entrepreneur equally contributed. The business intends to divide the income equally to the investors when the venture desists to exist.
format text
author Barretto, Alonzo Joaquin T.
Gasangue, Ofelia
Maglanque, Aaron P.
Romulo, Jami Chriseline B.
author_facet Barretto, Alonzo Joaquin T.
Gasangue, Ofelia
Maglanque, Aaron P.
Romulo, Jami Chriseline B.
author_sort Barretto, Alonzo Joaquin T.
title FILO: For and by the Filipinos
title_short FILO: For and by the Filipinos
title_full FILO: For and by the Filipinos
title_fullStr FILO: For and by the Filipinos
title_full_unstemmed FILO: For and by the Filipinos
title_sort filo: for and by the filipinos
publisher Animo Repository
publishDate 2021
url https://animorepository.dlsu.edu.ph/conf_shsrescon/2021/bus_plan/5
https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1730/viewcontent/FILO__For_and_by_the_Filipinos.pdf
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