Kamusta

• Main Authors: Casillano, Zahlee O., Chua, Chloee Kassandra W., Gomez, Sarah Mae D., Santos, Aicalei Calzie T., Villas, Ma. Alyssa Erica S.
• Format: text
• Published: Animo Repository 2023
• Subjects: card games; conversation; product; entertainment; connect
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/bus_pres/2; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1814/viewcontent/BC_BCB_Casillano_Chua_Gomez_Santos_Villas___Sarah_Mae_Gomez.docx.pdf
• Institution: De La Salle University

Kamusta is a conversational card game that fosters open, face-to-face communication among friends, families, and colleagues. In a time dominated by social media platforms and increasing social anxieties during the pandemic, Kamusta recognizes the value of personal connections and aims to provide a platform for meaningful interactions. Therefore, the founders of Kamusta, Zahlee O. Casillano, Chloee Kassandra W. Chua, Sarah Mae D. Gomez, Aicalei Calzie T. Santos, and Ma. Alyssa Erica S. Villas seeks to address the disconnection caused by digital communication by providing an engaging and inclusive experience through their card game. Kamusta started in 2021 with a capital of PHP 17,500 and an initial investment of PHP 3,500 from each founder, yielding 125 card games. The team successfully sold 102 units at PHP 350 each, resulting in total sales of PHP 35,700. The management team is confident in projecting a double to triple return on investment, indicating a positive outlook for the business's future profitability. In addition to expanding its market through word of mouth and social media, Kamusta aims to diversify its product offerings by developing themed and expansion packs. This strategy seeks to cater to the growing demands of consumers, enhance customer satisfaction, and boost sales. Despite the initial challenges, Kamusta has made significant progress in establishing its presence and attracting customers. The company's commitment to promoting face-to-face communication aligns with the need for more personal connections in the digital age. With its expansion plans and strong market potential, Kamusta is well-positioned for future growth and success.