The Effect of E-Marketing Mix on the Competitive Advantage of Selected Metro Manila Clothing Retailers

• Main Authors: Muros, Nathanael Ian G., Ong, Erika Mae C., Pineda, Eisha Jesieka, Vidallon, Caden R.
• 格式: text
• 出版: Animo Repository 2023
• 主題: competitive advantage; e-marketing mix; online retail; clothing industry; technology
• 在線閱讀: https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/bus_research/4; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1858/viewcontent/Abstract_The_Effect_of_E_Marketing_Mix_on_the_Competitive_Advantage_of_Selected_Metro_Manila_Clothing_Retailers.docx.pdf
• 機構: De La Salle University

Following the constant technological developments in the 21st century, e-marketing emerged and became a staple component of corporate globalization. The prevalence of the Internet resulted in more opportunities for businesses to conduct their sales, and as such, it is believed that the application o...