Xantali

• Main Authors: Caccam, Hazel Marie R., Kaw, Julianne Ycel DS., Ngo, Meggie Ellen D., Cillan, Mariela Emilia P., Cello, Natania Amour C.
• Format: text
• Published: Animo Repository 2024
• Subjects: sandals; footwear; customization; sustainability; innovation
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2024/bus_plan/2; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/2377/viewcontent/BC_Caccam_Kaw_Ngo_Cillan_Cello___Hazel_Marie_Caccam.docx.pdf
• Institution: De La Salle University

Xantali is at the forefront of sustainable footwear innovation, offering a unique solution to the environmental challenges posed by the footwear industry. With its flagship product, Xandals, the company introduces a novel concept of sandals with interchangeable straps, revolutionizing the traditional sandal design. This innovation not only enhances versatility for customers but also significantly reduces waste by eliminating the need for multiple pairs of shoes in varying colors, aligning with the United Nations’ Sustainable Development Goals 8 and 12. Through a strategic marketing approach focused on the 4Ps - Product, Pricing, Promotion, and Place - Xantali has successfully communicated its value proposition to a diverse consumer base. Led by its Chief Executive Officer, Hazel Marie Caccam, the business operates as a sole proprietorship, ensuring efficiency in decision-making and resource allocation. With an initial capital investment totaling 72,000 pesos, Xantali is poised for continued growth and success in the sustainable fashion landscape. The profits will be equally distributed among the business executives upon closing of the business. Moving forward, Xantali remains committed to furthering its impact by diversifying its product offerings and engaging in corporate social responsibility initiatives, thereby solidifying its position as a pioneer in sustainable footwear. Xantali’s journey from inception to market debut exemplifies the power of innovation and purpose-driven entrepreneurship. By redefining the norms of footwear design and production, Xantali sets a new standard for sustainability in the industry, paving the way for a brighter, more conscientious future.