Basta Na Lang: Analyzing Absurdity Use in Selected RC Cola Commercials

• المؤلفون الرئيسيون: Barba, Evian Jeline T., Reporte, Alexander Rafael A., Santos, Julian FeliseJulian Felise L., Taiño, Kurt Adrian I.
• التنسيق: text
• منشور في: Animo Repository 2024
• الموضوعات: absurdity; commercials; RC Cola; semiotics; humor
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/conf_shsrescon/2024/paper_mps/2; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/2395/viewcontent/PP_MPS_Barba_Reporte_Santos_Taiño___Kurt_Adrian_Taino.docx.pdf
• المؤسسة: De La Salle University

Advertising permeates every aspect of everyday life, with companies often changing their strategies to engage and hook audiences with continually evolving tastes. Due to the dearth of research in the field of absurdity in advertisements, this qualitative study examines the usage of absurdity and hum...