Basta Na Lang: Analyzing Absurdity Use in Selected RC Cola Commercials

• Main Authors: Barba, Evian Jeline T., Reporte, Alexander Rafael A., Santos, Julian FeliseJulian Felise L., Taiño, Kurt Adrian I.
• Format: text
• Published: Animo Repository 2024
• Subjects: absurdity; commercials; RC Cola; semiotics; humor
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2024/paper_mps/2; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/2395/viewcontent/PP_MPS_Barba_Reporte_Santos_Taiño___Kurt_Adrian_Taino.docx.pdf
• Institution: De La Salle University

Advertising permeates every aspect of everyday life, with companies often changing their strategies to engage and hook audiences with continually evolving tastes. Due to the dearth of research in the field of absurdity in advertisements, this qualitative study examines the usage of absurdity and hum...