A study on the influence of the affective design of shopping paper bags on the consumer's recycling decision

• Main Authors: Balasbas, Jenna Cristina B., Co, Leanne Jessica O., Verra, Svettlana Marie S.
• Format: text
• Language: English
• Published: Animo Repository 2019
• Subjects: Paper bags; Consumer goods; Consumer behavior; Fashion merchandising
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/9482
• Institution: De La Salle University

The fashion industry is becoming progressively competitive with its continuous increase in supply and demand, the supply chain is forced to move and react faster to different trends, and this also leads to the rapid increase in consumption of the packaging. There is a need to study how the recyclabi...