The effects of persuasion strategies (humor and fear emotion) and types of message contexts on persuasion

• المؤلفون الرئيسيون: Camua, Dixie Mae M., Garcia, Carla Andrea L., Ymson, Ma. Carmina A.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2009
• الموضوعات: Persuasion (Psychology); Communication > Psychological aspects; Attitude change
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_bachelors/9569

Persuasion is the art of convincing another person to accept a certain argument. There has been no earlier studies of combining certain emotionally-driven persuasion strategies (i.e. fear and humor) and specific message contexts (i.e. health, product advertisement, environmental concerns) thus, this...