The effects of persuasion strategies (humor and fear emotion) and types of message contexts on persuasion

• Main Authors: Camua, Dixie Mae M., Garcia, Carla Andrea L., Ymson, Ma. Carmina A.
• 格式: text
• 語言: English
• 出版: Animo Repository 2009
• 主題: Persuasion (Psychology); Communication > Psychological aspects; Attitude change
• 在線閱讀: https://animorepository.dlsu.edu.ph/etd_bachelors/9569
• 機構: De La Salle University

Persuasion is the art of convincing another person to accept a certain argument. There has been no earlier studies of combining certain emotionally-driven persuasion strategies (i.e. fear and humor) and specific message contexts (i.e. health, product advertisement, environmental concerns) thus, this...