Philippine Association of Interpreters for Deaf Empowerment: A Facebook advocacy campaign

• Main Authors: Evangelista, Patricia Louise, Galza, Angela Monique, Reynoso, Raphaella Ranae
• Format: text
• Language: English
• Published: Animo Repository 2017
• Subjects: Philippine Association of Interpreters for Deaf Empowerment > Marketing; Non-governmental organizations > Marketing; Internet marketing > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/9581
• Institution: De La Salle University

The thesis focuses on strategically communicating the advocacy of Philippine Association of Interpreters for Deaf Empowerment (PAIDE), a non-profit organization that offers sign language interpreting classes and interpreting services. An initial communication audit found that PAIDE was unable to eff...